Contact:
Phone: +44 7511 668 597 (UK)
Phone: +34 652 86 96 84 (Spain)
Contact:
Phone: +44 7511 668 597 (UK)
Phone: +34 652 86 96 84 (Spain)
Julia started her career at Deutsche Bahn (Germany) in 2006, supporting the management and executive board in the consolidation of strategic and market-oriented projects. In 2008, she moved into the Hospitality industry as the Corporate Communications & Events Manager with Coco Beach Ibiza (Spain) – a luxurious beach club. In 2009, she was appointed the Assistant General Manager to the owner, and in 2014, she was Project Manager for the complete renovation and relaunch of the restaurant and beach club.
In 2014, Julia entered Pacha Group (Spain) as Guest Relations & Events Manager for Lío Cabaret Club in Ibiza, where she was responsible for VIP hosting, planning, and coordination of events and incentives like the Audi Awards or a new Ferretti Group product launch, as well as for the coordination of all brand communication. Following the acquisition of Pacha Group by Private Equity firm Trilantic Europe in 2017, she was asked to lead a public tender as a potential General Manager for Destino Pacha Plage (France), developing an entire new beach club concept for the group. Shortly after, in her position as Business Development Manager, she oversaw the international expansion of the group’s projects in Miami, Las Vegas, Dubai, etc. In 2019, Julia was the Lead Project Manager for the openings of Lío London (UK), El Cielo Pacha (Austria), and Lío Sardinia (Italy), before she decided to continue as a freelance project manager. Her latest assignment had been the F&B Opening Manager for the new Hart Shoreditch Hotel London, Curio Collection by Hilton.
In 2020, Julia was appointed as Head of Brand for Fosun-owned Thomas Cook hotels. In this role, she looked after their lifestyle hotel brands Casa Cook and Cook’s Club.
In 2022, she rejoined Pacha Group as a Global Brand Manager and has since been seconded to the CEO as his Executive Manager. Recently, she was promoted to Brand Expansion Director, where she is responsible for the Group's international expansion. Additionally, Julia has been actively involved in strategic planning and operational setup for various hospitality ventures, further broadening her expertise and impact in the industry.
Julia Birzele holds a Bachelor Degree in Psychology and a Bachelor of Arts in Media Economics.
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